HRF’s Social Explainer Videos
I developed and continue to produce HRF’s social explainer series to make complex human rights reporting more understandable and engaging for digital audiences.
I built the format from the ground up, defining its voice and visual language and designing a graphic system that allows the series to remain cohesive while evolving over time. From there, I lead each video from concept through distribution. I research and write the scripts, coordinate interviews with activists, source archival material, film when needed, and edit each piece myself.
The goal is always the same: to take dense, often overwhelming information and shape it into something clear, structured, and compelling. The series has become a core part of how the organization communicates, using video to bring clarity and narrative to issues that might otherwise feel distant or abstract.
All video you on this channel is my work.
Additionally, all vertical videos on HRF social channels are my work. Youtube, Instagram, LinkedIn, X
2026 Oslo Freedom Forum Promotional Video Campaign
For the 2026 Oslo Freedom Forum promotional campaign, I built a social-first video series designed to capture what it feels like to be on the ground during the forum. Drawing from footage and interviews I produced across previous events, I shaped the creative direction, scripted the text, selected imagery, and structured the narrative of each video.
Once the framework was in place, I hired and directed an editor to complete the final cuts, overseeing the process through delivery. The campaign significantly increased audience engagement and ticket sales, translating the atmosphere and importance of the event into something that resonated on our digital channels.
All video you see on this channel is my work.
Additionally, all vertical videos you see on Oslo Freedom Forum social channels are my work: Youtube, Instagram, LinkedIn, X
2025 Wear Your Values New York Fashion Week Campaign
Wear Your Values is a public awareness initiative examining the fashion industry’s links to forced labor and human rights abuses within global supply chains.
For Fashion Week 2025, I developed and produced a street-based video campaign in New York City designed to engage everyday consumers in conversations about ethical fashion. As producer, cinematographer, and editor, I led the project from concept through final delivery. I developed the creative approach, wrote the interview prompts, captured all video and audio, and edited the pieces for digital release.
Shaped with my understanding of social media trends and platform best practices, I built the campaign around the high-performing street-interview format, translating HRF’s messaging into a space social audiences already engage with.
All the video you see on this channel is my work.